Everyone likes a bad idea.

Motion design and creative production for brands that take smart risks.
We're grateful to support the greatest brands.
Selected work across brands, agencies, and partnerships.

Broadcast & Entertainment

Beauty & Lifestyle Brands

Technology & Innovation

Motion Design & Creative Production

Bad Idea is a New York based studio specializing in motion design and animation for broadcast, advertising, and social.
Everyone likes a Bad Idea.
We help brands communicate faster and more clearly through motion design.

Trusted by brands across broadcast, tech, and beauty.