Stay bold.

Every concept is a step towards greatness. At our studio, every step forward – good, bad, or bold – is progress. That’s why we embrace every idea, refine it, and transform it into something unforgettable. This philosophy allows us to embrace all stories, all walks of life, while fostering an environment of creative ambition.

Bad Idea collaborates with relentless creatives and animators dedicated to growth, innovation, and endless creation. Based in NYC with a global perspective, we specialize in Motion Design and Motion Toolkits for all brands and all stories.

Our mission is to enrich NYC’s creative landscape by providing platforms and resources that connect and elevate artistic innovators. We dream of building a community where bold ideas thrive, and every talent reaches its highest potential.

Our Specialties

Motion Design | 2D & 3D Animation | Title Sequence | Upfronts & Sizzles | Social Strategy | Branding | Motion Toolkits

What We Do

Motion Design

Animation is our forte. With a rich palette of 2D and 3D animation skills, our creations range from the whimsically entertaining to the deeply profound. All ideas welcome.

Creative Strategy

Behind every great animation is a sharper idea. We shape campaigns with insight-driven concepts, aligning creative direction with brand goals to ensure every frame works harder. From initial brainstorming to final execution, we guide the story with purpose.

Social Marketing

Our expertise extends to crafting animated content and strategies for brands on social media. We understand the algorithmic landscape and know how to engage and captivate audiences across platforms. We bring brands to life in the social sphere.

Brand & Advertising

In the realm of marketing and advertising, our mission is clear: to elevate brands with compelling narratives and visually impactful campaigns.

Motion Toolkits

Streamlining content creation with our branded Motion Toolkits™, we offer Adobe After Effects / Premiere templates designed for versatility across social media platforms. Our toolkits are crafted for ease, creativity, and brand coherence. Perfect for streamlining motion graphic tasks, our toolkits empower brands with style and efficiency.

We offer a classic MT toolkit, themed toolkits, and custom branded toolkits.

It just takes that one bad idea

Reach out with your goals, we'll make it happen.

Let's Create