Bold Motion.

Every concept is a step towards greatness. At our agency, every step forward – good, bad, or bold – is progress. That’s why we embrace every idea, refine it, and transform it into something unforgettable. This philosophy doesn’t just set us apart – it gets results that matter.

Bad Idea collaborates with relentless creatives and expert animators, dedicated to growth, innovation, and a delivering exceptional results. Based in NYC with a global perspective, we specialize in animation, creative strategy, and customized marketing solutions designed to elevate your brand.

Bad Idea’s mission is to enhance NYC’s creative landscape by providing platforms and resources that connect and elevate artists and innovators. Our goal is to build a community where innovative ideas thrive, and every talent reaches its highest potential.

We Specialize In

Motion Design | 2D & 3D Animation | Content Creation | Title Sequence | Upfronts & Sizzles | Social Strategy | Branding

What We Do

Motion Design

Animation is our forte. With a rich palette of 2D and 3D animation skills, our creations range from the whimsically entertaining to the deeply profound. All ideas welcome.

Creative Strategy

Behind every great animation is a sharper idea. We shape campaigns with insight-driven concepts, aligning creative direction with brand goals to ensure every frame works harder. From initial brainstorming to final execution, we guide the story with purpose.

Social Marketing

Our expertise extends to crafting animated content and strategies for brands on social media. We understand the algorithmic landscape and know how to engage and captivate audiences across platforms. We bring brands to life in the social sphere.

Brand & Advertising

In the realm of marketing and advertising, our mission is clear: to elevate brands with compelling narratives and visually impactful campaigns.

Motion Toolkits™

Streamlining content creation with our branded Motion Toolkits™, we offer Adobe After Effects / Premiere templates designed for versatility across social media platforms. Our toolkits are crafted for ease, creativity, and brand coherence. Perfect for streamlining motion graphic tasks, our toolkits empower brands with style and efficiency.

We offer a classic MT toolkit, themed toolkits, and custom branded toolkits.

Just takes that one bad idea

Reach out with your goals, we'll make it happen.

Let's Build