Stay bold.

bad Idea is a New York based motion design studio led by a senior motion director. We specialize in modern animation for broadcast, tech, and beauty brands.

We work directly with brands and agencies to design motion that ships cleanly and holds up in production. No handoffs, no layers, no creative telephone.

Everything is designed to scale across formats, timelines, and real campaign constraints.

Founder-led execution means quality stays consistent, decisions stay fast, and the work doesn't get diluted between concept and delivery.

Measure us by the work, not the language.

Award-winning work for Nickelodeon Super Bowl campaign, including Webby and People's Choice Award.

Our Specialties

Motion Design | 2D & 3D Animation | Title Sequence | Upfronts & Sizzles | Social Strategy | Branding | Motion Toolkits

What We Do

Motion Design

Animation is our forte. With a rich palette of 2D and 3D animation skills, our creations range from the whimsically entertaining to the deeply profound. All ideas welcome.

Brand & Advertising

In the realm of marketing and advertising, our mission is clear: to elevate brands with compelling narratives and visually impactful campaigns.

Social Marketing

Our expertise extends to crafting animated content and strategies for brands on social media. We understand the algorithmic landscape and know how to engage and captivate audiences across platforms. We bring brands to life in the social sphere.

Creative Strategy

Behind every great animation is a sharper idea. We shape campaigns with insight-driven concepts, aligning creative direction with brand goals to ensure every frame works harder. From initial brainstorming to final execution, we guide the story with purpose.

Motion Toolkits

Streamlining content creation with our branded Motion Toolkits, we offer Adobe After Effects / Premiere templates designed for versatility across social media platforms. Our toolkits are crafted for ease, creativity, and brand coherence. Perfect for streamlining motion graphic tasks, our toolkits empower brands with style and efficiency.

We offer a classic MT toolkit, themed toolkits, and custom branded toolkits.

It just takes that one bad idea

Tell us what you're working on.

Let's Chat