Why Use Upfronts & Sizzle Reels

High-energy packages that pitch, persuade, and perform.

Retention rate of marketing with motion vs stills
Motion Design
60%
Still Image
10%
resource
Definition

What Are Upfronts & Sizzle Reels?

Upfronts and sizzle reels are fast-paced, high-impact video packages designed to showcase your brand, show, or campaign. They highlight the best moments, build excitement, and leave your audience wanting more. At Bad Idea, we craft reels that turn attention into action.

That's a Wrap

Fuse Media

motion design, 2D animation | branding

stakeholder gold
Relevance

Why Upfronts & Sizzles Matter

Executives, advertisers, and partners make quick decisions. A polished sizzle reel can mean the difference between a signed deal and a missed opportunity. These reels amplify energy, sharpen storytelling, and package your brand in a way that’s impossible to ignore.

We Are Culture Ignited

Fuse Media

motion graphics, edit | Upfront sizzle

stakeholder gold
Conversion rates
95% improvement
Usage

When to Use Upfronts & Sizzle Reels

Network upfronts and advertiser showcases

New show or campaign launches

Investor and partner pitches

Brand highlight reels

Event openers and live stage moments

Upfronts and sizzles work in any high-stakes presentation:

&

Impact

How Sizzle Reels Help Your Brand

Capture attention with tight editing and design

Spark excitement that drives investment

Elevate your brand voice across presentations

Turn raw content into polished, persuasive packages

Represent your brand to stakeholders and win budgets

Our work has helped media companies secure ad revenue, attract sponsors, and build momentum before launch.
Approach

Bad Idea’s Approach

We blend editorial punch with design precision. Every cut, graphic, and transition is tuned for rhythm and energy, keeping your audience locked in. Our upfronts and sizzles aren’t just hype — they’re storytelling tools that seal deals.

PR Highlights

Pottery Barn

motion design | sizzle

year review

Persuade with a Reel

Let's connect to discuss how upfronts & sizzles with boost your brand and sell your achievements to the investors.

Let's Chat
agency@badidea.nyc
+1 8555 223 223
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