Why Use Motion Toolkits

Branded templates that save time, cut costs, and keep content consistent.

Message retention rate of marketing with motion vs stills
Motion Design
95%
Still Image
10%
resource
Definition

What Are Motion Toolkits & MoGRTs?

Motion toolkits, also known as MoGRTs, are customizable template packages that let editors produce professional, branded graphics quickly. At Bad Idea, we design toolkits that balance flexibility with brand control, empowering teams to create polished content without slowing down production.

Spongebob Caption Toolkit

Nickelodeon

motion design, scripts, mogrts | motion toolkits

Spongebob branding
Relevance

Why Motion Toolkits Matter

For networks, agencies, and brands producing at scale, consistency is critical. Toolkits ensure every asset aligns with brand standards while saving hours of editing time. They reduce production costs, increase speed, and deliver a higher ROI on content creation.

Talk 90's To Me

Nickelodeon

motion design, script, gfx package | brand toolkit

toolkit expidites editor time to create
Click-through-rates for video ads
59.3% improvement
Usage

When to Use Branded Toolkits

Networks managing multiple shows

Social teams producing daily content

Brands running large or frequent campaigns

Editors working with fast turnaround deadlines

Display information in video marketing

Motion toolkits are ideal for organizations with high content demands:

&

Impact

How Motion Toolkits Help Your Brand

Faster production with reusable assets

Lower long-term design and editing costs

Stronger consistency across platforms

Scalable graphics that fit any campaign

Build brand identity

Our Nickelodeon toolkits allowed editors to brand dozens of shows seamlessly, proving how powerful these systems can be.
Approach

Bad Idea’s Approach

We build motion toolkits with the end user in mind. Every element — from typography and transitions to color controls — is intuitive, flexible, and on-brand. Our toolkits give teams speed and reliability without sacrificing creativity.

Feel What's Possible

K18

motion design, brand | logo animation

branding animation

Scale Output with Motion Toolkits

Let's connect to discuss how branded toolkits create motion systems designed for efficiency and consistency while scaling your content.

Let's Build
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