K18 Hair - Logo Animation Branding

2D animation, particles | motion graphic logo

Bad Idea x SHADOW

We developed a series of motion graphic logo animations for K18, inspired by the brand’s molecular identity and science-driven aesthetic. Using particle effects, fluid transitions, and multiple animation styles, each version emphasized K18’s reputation for innovation and breakthrough haircare.

K18 Hair - Logo Animation Variations

2D animation, particles | motion graphic logo

Bad Idea x SHADOW

These first-round explorations showcase a range of logo motion directions. From particle-based concepts to clean scientific transitions, the tests helped refine the brand’s visual voice before selecting the final animations.

K18 Hair - Lower Thirds

2D animation | motion graphic lower thirds

Bad Idea x SHADOW

We created clean, science-inspired lower thirds that aligned with K18’s molecular branding while keeping on-screen information clear and minimal.

K18 Hair - Logo Animation Variations

2D animation, particles | motion graphic logo

Bad Idea x SHADOW

In the second round of logo explorations, we introduced particle reveals on the subtitle for added energy, while refining the main K18 logo animation. The final sequence features the offset letters smoothly sliding into alignment, creating a clean, polished lockup that reinforces the brand’s scientific precision.

credits

producer

SHADOW

motion graphics

Bad Idea