Tatcha - Major Moisture Matchup

motion design, brand | logo title animation, lower thirds

Bad Idea x SHADOW

For Tatcha’s Major Moisture Matchup campaign, we supported SHADOW's campaign by creating a set of motion graphics designed to amplify brand presence and drive engagement. From logo animations to sleek title treatments, the graphics reinforced Tatcha’s premium aesthetic while making the content shine across digital platforms.

Tatcha - Major Moisture Matchup - Lower Thirds

motion design, brand | lower thirds

Bad Idea x SHADOW

We designed custom lower thirds that placed Tatcha’s product front and center. Animated name reveals flowed outward from the product itself, tying talent recognition directly to the brand and creating a seamless connection between people and product.

Tatcha - Major Moisture Matchup - Split Screen

motion graphics | campaign brand animation

Bad Idea x SHADOW

Split-screen animations showcased multiple products and talent moments side by side, giving the campaign a dynamic, editorial feel. We also developed an alternate logo treatment to extend flexibility, ensuring Tatcha’s branding stayed consistent across different platforms and formats.

Moisture Matchup Wins Big

The Major Moisture Matchup campaign, led by SHADOW, reached over 12.8 million TikTok views and drove 100,000+ new social followers. Our motion graphics supported the rollout, helping amplify a campaign that proved just how impactful playful, competitive beauty content can be.

credits

producer

SHADOW

motion graphics

Bad Idea