e.l.f. Cosmetics - e.l.f.ino & Schmarnes

retro 2D animation, gfx | motion titles

Bad Idea x SHADOW

For e.l.f. Cosmetics’ e.l.f.ino & Schmarnes campaign, we collabed with SHADOW in creating logo motion title animations, campaign graphics, and social media cards that pushed the brand’s playful energy forward. Every asset was built to amplify awareness, streamline branding, and maximize shareability across platforms.

e.l.f.ino & Schmarnes - Title VFX

2D animation, vfx | motion title vfx animations

Bad Idea x SHADOW

These logo animation tests represent just a few of the many explorations we created during the design process. Each variation helped refine motion, timing, and style—shaping the final direction and ensuring the brand’s identity came to life in the strongest way.

e.l.f.ino & Schmarnes - Title Motion Tests

2D animation | motion title test animations

Bad Idea x SHADOW

These are early pre-production motion tests created to fine-tune timing and movement before adding effects. Focused purely on motion, they laid the groundwork for building polished final titles.

Retro Legal Parody

80s-Inspired Commercial Graphics

We recreated the look and feel of a retro 80s lawyer ad to parody the classic TV spots that inspired e.l.f.ino & Schmarnes. Bold type, VHS-style textures, and throwback colors made the graphics instantly recognizable and hilarious to audiences.

Boost Brand Recall

1-855 Hotline Graphics

We designed a toll-free hotline graphic as part of the campaign, giving fans a fun, direct way to connect with the brand. Beyond parody, it served as an extra layer of marketing that drove engagement and memorability.

Hype in Motion

Animated Falling Numbers

Dynamic number animations cascaded across the screen, bringing playful energy to the campaign rollout. These graphics captured the frenzy around the release, symbolizing how fans flocked to the drop and made it a trending moment.

Affordable Beauty Attorneys

The campaign became a viral success, driving record-breaking view counts and likes on e.l.f.’s social channels. Even amidst controversy around the talent, engagement skyrocketed—proving the strength of bold branding, strategic motion graphics, and the power of conversation-driven campaigns.

e.l.f. Cosmetics - e.l.f.ino & Schmarnes

retro 2D animation, gfx | motion titles

Bad Idea x SHADOW

e.l.f.ino & Schmarnes - Title VFX

2D animation, vfx | motion title vfx animations

Bad Idea x SHADOW

These logo animation tests represent just a few of the many explorations we created during the design process. Each variation helped refine motion, timing, and style—shaping the final direction and ensuring the brand’s identity came to life in the strongest way.

e.l.f.ino & Schmarnes - Title Motion Tests

2D animation | motion title test animations

Bad Idea x SHADOW

These are early pre-production motion tests created to fine-tune timing and movement before adding effects. Focused purely on motion, they laid the groundwork for building polished final titles.

Retro Legal Parody

80s-Inspired Commercial Graphics

Boost Brand Recall

1-855 Hotline Graphics

Hype in Motion

Animated Falling Numbers

Affordable Beauty Attorneys

The campaign became a viral success, driving record-breaking view counts and likes on e.l.f.’s social channels. Even amidst controversy around the talent, engagement skyrocketed—proving the strength of bold branding, strategic motion graphics, and the power of conversation-driven campaigns.

credits

talent

Matt Rife
Heidi N. Closet

producer

SHADOW

motion graphics

Bad Idea

Company

Services

e.l.f. Cosmetics - e.l.f.ino & Schmarnes

retro 2D animation, gfx | motion titles

Bad Idea x SHADOW

e.l.f.ino & Schmarnes - Title VFX

2D animation, vfx | motion title vfx animations

Bad Idea x SHADOW

These logo animation tests represent just a few of the many explorations we created during the design process. Each variation helped refine motion, timing, and style—shaping the final direction and ensuring the brand’s identity came to life in the strongest way.

e.l.f.ino & Schmarnes - Title Motion Tests

2D animation | motion title test animations

Bad Idea x SHADOW

These are early pre-production motion tests created to fine-tune timing and movement before adding effects. Focused purely on motion, they laid the groundwork for building polished final titles.

Retro Legal Parody

80s-Inspired Commercial Graphics

Boost Brand Recall

1-855 Hotline Graphics

Hype in Motion

Animated Falling Numbers

Affordable Beauty Attorneys

The campaign became a viral success, driving record-breaking view counts and likes on e.l.f.’s social channels. Even amidst controversy around the talent, engagement skyrocketed—proving the strength of bold branding, strategic motion graphics, and the power of conversation-driven campaigns.

credits

talent

Matt RifeHeidi N. Closet

producer

SHADOW

motion graphics

Bad Idea

Dirty Pillows - Jennifer Coolidge

e.l.f. Cosmetics

motion design | campaign title design

Next Project

Company

Services

Matt Rife
Heidi N. Closet