e.l.f. Cosmetics - e.l.f. Air

2D/3D animation, vfx | motion title & interface animation

Bad Idea x SHADOW

For e.l.f. Air, we designed motion graphics and a custom logo title that transformed a playful in-flight parody into a polished campaign moment. Featuring Meghan Trainor as the flight attendant, the spot reimagined airline announcements with beauty-inspired twists, blending humor and branding in a way that captured major audience attention.

e.l.f. Cosmetics - e.l.f. Air - Motion & VFX

2D/3D animation, vfx | motion title & interface animation

Bad Idea x SHADOW

Behind the scenes, we built interface animations, motion transitions, and the final logo treatment that tied the campaign together. These process-driven elements gave the piece structure and flow—ensuring every announcement, product callout, and outro carried the same cohesive, branded energy.

e.l.f. Cosmetics - e.l.f. Air - Logo Design

graphic design | campaign logo design

Bad Idea x SHADOW

Our first step in the e.l.f. Air campaign was logo design. We explored multiple variations before refining the mark into the versions you see here. Each option was crafted to balance playfulness with a polished airline aesthetic, setting the tone for the entire campaign’s visual identity.

Sky-High Results

The collaboration with Meghan Trainor turned e.l.f. Air into a viral moment. The campaign’s content earned over 100K likes, more than 1K comments, and 1.7K+ shares on TikTok alone—proof that bold branding paired with the right talent drives massive engagement and cultural traction.

credits

talent

Meghan Trainor

producer

SHADOW

motion graphics

Bad Idea