IBM - Strategy - Explainer Animation

motion graphic explainer video
(audio removed for privacy)

Motion graphic explainer for IBM’s strategy, using seamless 2D transitions to simplify and clarify complex ideas.

power of motion

Our goal: to elevate IBM’s strategic communications with clear, engaging animations.

credits

creative director

Marc Wisniewski

art director

Kelsey Scott

design lead

Kat Altman

motion lead

Kyle Leicht

project manager

Kim Cassidy

animation

Chris Colby

character

Lauren Ciulla
Madison Barr