Kate Spade New York - Dakota Bag

Kate Spade New York - Dakota Bag Super Zoom

Motion design | graphic super zoom

Bad Idea x Capture This

We designed a bold super-zoom effect by stitching images together and animating them into one continuous sequence. The piece drives retention with seamless motion, cutting into rapid shots of Dakota Bags in multiple colors and styled looks to keep viewers engaged.

Kate Spade New York - Dakota Bag Grid Animation

Motion design | panel slider animation

Bad Idea x Capture This

A sliding panel animation showcased each look in sequence, mimicking the familiar social media “like” system. This playful nod to digital interaction amplified the campaign’s energy and connected fashion with everyday audience behavior.

Kate Spade New York - Dakota Bag AR Filter

Motion design | ar filter animation

Bad Idea x Capture This

For the AR filter, we transformed the Dakota Bag’s clasp buckle into a dynamic transition — opening like a doorway into each new look. With a color slider at the bottom, users could shift through different bag options, turning a fashion accessory into an interactive experience.