IBM - Referral Campaign

graphic design - landing page
(some info removed/altered for legal)

A referral campaign is only as strong as its entry point. We designed a dedicated landing page for IBM’s program that simplified the process, highlighted rewards, and made it easy for employees to participate. Clear design and streamlined UX turned the page into a hub that converted awareness into real referrals.

IBM - Referral Campaign - Email

graphic design | email banners

Referral campaigns turn employees into recruiters. By incentivizing referrals with bold, engaging graphics, companies attract quality candidates faster while strengthening team culture.

IBM - Referral Campaign - Social

graphic design - social content

For a referral program to work, employees need to see it where they already spend time. We created social graphics for IBM that were bold, clear, and easy to engage with. By meeting employees on the platforms they use every day, the campaign boosted awareness and drove more referrals into the pipeline.

Results

Designing IBM’s referral program graphics to do more than look good - they worked as a recruitment tool. By using strong visuals across social and web, the campaign motivates employees to take action and recommend new talent. For companies, graphics like these transform internal initiatives into measurable results, driving applications, improving candidate quality, and reducing hiring costs.

credits

creative director

Marc Wisniewski

art director

Kelsey Scott

design lead

Kat Altman

project manager

Kim Cassidy

design

Chris Colby