Nickelodeon - Super Bowl Sizzle
motion graphic sizzle reel + social strategy
Webby Award
People's Voice Award
Bad Idea® produced Nickelodeon’s Bikini Bottom Bowl Super Bowl Sizzle, the motion graphics campaign that captured the excitement of one of television’s biggest events. Designed to highlight Nickelodeon’s partnership and branding during the Super Bowl, the sizzle combined dynamic edits, bold animation, and high-energy storytelling that stood out on the national stage. Beyond the sizzle itself, we also contributed to social campaigns leading up to the game and live during the broadcast, ensuring Nickelodeon’s brand voice stayed front and center across every platform. The flagship sizzle earned top recognition—winning both a 2025 Webby Award and the People’s Choice Award for Best Partnership or Collaboration. This achievement cements Bad Idea® as a motion design agency in NYC trusted by Fortune 500 companies and global entertainment leaders for high-impact visuals that drive results.Created motion graphic explainers for IBM’s strategy, using seamless 2D transitions to simplify and clarify complex ideas.
